Stratocast #3: The Do’s and Don’ts of Branded Content

Listen, people - there’s a ‘Net debate raging these days about what is content, what is art, and what is an advertisement. In my mind, in a perfect world, everything on The Whole Internet™ would be all three. But in order for us to reach this utopian ideal of art and ad dollars making sweet love in our content and going crazy viral, we’ve got to realize there’s a right way and a wrong way to sell integrated sponsorships.

What happens when art meets commerce meets strat? Watch my sweet viral vid below to see the absolute RIGHT WAY to monetize your business or brand without alienating your audience.  And have a sandwich!

Shot/Directed/Edited By D. Ryan Reeb

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