5 Disruptive New Paradigms That Dynamic Innovators Are Engaging
When was the last time you disrupted something?
We live in an age of Social Media disruption. If you’re not disrupting innovation by creating frictionless solutions, you’re losing. But what does that mean? Quora.
So here’s the new deal: you have to re-think everything about the climate of your corporate culture if you ever hope to get inside the wheelhouse of success.
In the spirit of helping you facilitate this kind of strat adjustment using my cutting-edge Serious Business Techniques, here are 5 very disruptive new paradigms that dynamic innovators are engaging.
1. Second-To-None Brand Culture
Your business’ HQ can’t just be a place where people come to work. You have to curate a culture than saturates every aspect of the atmosphere, instilling in your employees a deep understanding and appreciation for the uber-brand you’re paying them to help you build, as well as their own personal brand, and how that brand contributes to the uber-brand and the cultural importance and relevance of branding. Do you think the people work at Zappos don’t have sweet sneaks? Exactly.
Old Paradigm: “I work here because I need money.”
New Paradigm: “I love Zappos. My Facebook profile says ‘Gary the Zappos Guy’ because I think people I went to high school with will be impressed by my association with Zappos, a cutting-edge E-commerce retailer that represents the progressive digital career ideals we all want to believe in. MAN, I FREAKING LOVE ZAPPOS!”
2. A Hard Mind-Focus on Winning
As baseball great Don Mattingly once said, “You’ve got to focus on the fundamentals and do a really good job at being successful.” That kind of winning wisdom is why they called him Donnie Baseball, and the same goes for the principles of business, leadership, revenues, and innovation. If you want to win, you’ve got to be a winner.
Old Paradigm: Darryl Strawberry
New Paradigm: Donnie Baseball
3. Crowdsourced Troubleshooting
In our hyper-connected digital communication age of constant connectivity, there’s no longer an excuse for not knowing how to rise to meet any challenge, solve any problem, or exploit and penetrate every opportunity. By deep diving into the social matrix data set, you’ll be able to find killer work-arounds for almost any roadblock you encounter on the path to innovation.
Old Paradigm: “Outside the box thinking.”
New Paradigm: Put the box on the Internet and let other people figure out what’s inside the box for you. Then forget about the box altogether and go Google Buzz some stuff.
4. Collaborative Idea Spaces
If you’re not facilitating an atmosphere that encourages idea designs, thought exercises, creative reasoning and game theories, then you’re never going to produce the kind of results that need to be produced if you ever want to see real results. Your workspace must be as chillaxed and creative as the content you want to be creating otherwise your users will sense your lack of authenticity and reblog rate will plummet, as will your profits, as will your happiness, as will civilization.
Old Paradigm: “Go to work and do a great job.”
New Paradigm: Work-optional chill-out lounges with plenty of group finger-painting breaks.
5. Abstraction
The key is for all your actions and communications to project a broad sense of vagueness, intangibility and abstraction. If your target demos can’t quite figure out what you’re doing or saying, they’re more likely to engage with your brand message and give you the metrics you need to win. Confusion is for closers.
Old Paradigm: “Forward-facing value propositions that make sense.”
New Paradigm: Nicolas Cage in Windtalkers.
In Conclusion
Disrupt the paradigms with innovation. Win the whole deal. Google Buzz your Quora Q’s. Windtalkers.
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(Images courtesy of Shutterstock.)
