I Totally Jacked Reggie Watts’ Strat

Reggie Watts has racked up a whole lot of hits in his day, but I think I took his digital 3.0 game next-lev when we sat down together for a quick Strat Chat during SXSW. I nailed down his personal brand, fine-tuned his targeted demo, and figured out how to really monetize his content. If you watch this interview while playing Biz Markie’s “Just A Friend” backwards, you will hallucinate, go viral and see God.

See all my SXSW interviews and coverage at IFC’s Stratlandia.